10ZiG names Scott Seddon to lead EMEA channel growth

10ZiG has hired EUC veteran Scott Seddon as EMEA Channel Development Manager to expand its distributor and reseller network across Europe, the Middle East and Africa. The move comes as the company pushes migration paths for older zero clients and leans on security-focused endpoint upgrades.

Why it matters: - 10ZiG is adding a channel leader with deep EUC and partner-management experience at a time when the company sees growth potential across EMEA. - The hire supports 10ZiG’s channel-first strategy and its effort to win new business in markets where the company has a smaller footprint. - The role also aligns with demand for secure endpoint refreshes as organizations face more cyber threats and platform changes.

What happened: - 10ZiG Technology appointed Scott Seddon as EMEA Channel Development Manager. - Seddon will manage and grow 10ZiG’s channel across Europe, the Middle East and Africa. - His remit includes recruiting new distributors and resellers and building business in countries where 10ZiG has not yet established a strong presence. - The company announced the appointment on November 5, 2026.

The details: - Seddon has more than 25 years of experience in end user computing. - He spent 13 years at The Co-operative Bank, moving from first- and second-line support into project delivery work. - At the bank, he helped build Citrix infrastructure and roll out thin clients to hundreds of UK branches. - That project moved from proof of concept through QA testing and into production. - Seddon then spent 13 years at ThinPrint, moving from consultancy into partnership management. - His most recent ThinPrint role was EUC evangelist and strategic partnerships manager. - He handled the company’s largest enterprise accounts. - Seddon is known in the EUC community and has an extensive network across EMEA. - In 2022, he was awarded and trusted as Chief Printing Officer for the E2E EUCDEX.AI community. - Seddon also helped establish the alliance partnership between ThinPrint and 10ZiG. - 10ZiG’s portfolio includes thin clients, PC repurposing software and the 10ZiG Manager endpoint management platform. - The company says its devices are purpose-built, hold no local data and are read only. - 10ZiG says the products are supported by regular software and security patch updates.

Between the lines: - The hire suggests 10ZiG wants to convert long-standing EUC relationships into channel revenue faster. - Seddon’s background in both technical delivery and partner management may help bridge sales, product and reseller conversations. - 10ZiG is also positioning the move as timely because Omnissa removed the legacy PCoIP protocol from new Horizon releases. - That change leaves organizations using Tera2-based PCoIP zero clients needing replacement hardware and a migration path to protocols such as Blast Extreme. - Security messaging is central to the pitch, especially for sectors such as education, healthcare, finance, logistics and defense. - 10ZiG links that security message to AI-driven cyberattacks and the need to keep endpoints updated.

What’s next: - Seddon will focus on expanding distributor and reseller coverage across EMEA. - 10ZiG is likely to use the new appointment to strengthen partner recruitment in underdeveloped markets. - The company also expects its migration and security story to support sales as customers refresh aging zero clients.

The bottom line: - 10ZiG is betting that a well-connected EUC veteran can accelerate channel growth while the market shifts toward more secure, supported endpoint replacements. - More information is available in 10ZiG’s announcement.